New Zealand set for major profile boost in North America

Posted by travel memo on 8 November 2011 | 0 Comments

Tags: Society of American Travel Writers (SATW), Tourism New Zealand, Air New Zealand, Positively Wellington Tourism

New Zealand’s profile as a visitor destination is set for a big boost in North America, with the arrival in Wellington this week of around 450 North American travel writers, PR professionals and associates, members of the Society of American Travel Writers (SATW), to New Zealand for their annual convention. Tourism New Zealand’s chief executive
Kevin Bowler said the arrival of the travel writers was very welcome.

“In conjunction with Air New Zealand and Positively Wellington Tourism we are determined to give the SATW delegates the best experiences we can, and we look forward to the invaluable exposure they’ll be giving New Zealand when they return home. “We have worked alongside Regional Tourism Operators to enable the writers to choose from 27 different regional tours so that the Society’s members can experience the diverse range of activities New Zealand has to offer, from diving, sailing or hiking trips to self-drive tours, and food and wine experiences.” He said an exciting aspect of the exercise is
the longevity of the coverage.

“These travel professionals will be writing and spreading messages about New Zealand well into 2012,” he said. Air New Zealand’s vp - the Americas Roger Poulton said “Many countries compete to host this event each year so it’s a real coup that we’ve been able to secure it for New Zealand.”