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Stories Beat Stuff

Posted by travel memo on 25 November 2011 | 0 Comments

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Tourism New Zealand has launched a marketing initiative called Stories Beat Stuff. It challenges the influential youth market to give up their stuff for the chance to win one of six New Zealand experiences of a lifetime. Asking the question, ‘what would you trade for the story of a lifetime?’, the initiative is based on the idea that amazing life experiences surpass material possessions for young people.

Rolled out in major markets around the world over the next year the promotion uses youthfriendly digital and social media via newzealand.com, Facebook and YouTube.


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